I transform complex digital challenges into intuitive user experiences. With a decade of experience in UX design & research, and software development, I've helped companies scale their products from concept to millions of users, balancing business growth with user delight.
Designing Mobile Financial Service
Solving problems to bring banking to millions of underserved Bangladeshis and propelling the business to top of the market
Research • Design • Testing • Facilitation
Designing Due Diligence App for Everyone
Leading Design for Ferret AI, to help transform complex risk intelligence (or Due Diligence) into an intuitive platform for everyone
UI Design • Design System • Testing
Redesigning UX to transform fragmented automotive services in Middle East into a unified digital ecosystem that connects car owners with service providers.
Redesigning Automotive Service Experience
Research • Design • Test
Designing and Developing Mobile Banking for a Fintech Startup
Leading UX and Front-end Dev team for a Digital Banking Startup, I transformed a struggling MVP into a successful Fintech platform in Bangladesh.
Research • Design • Test • Development
Leading UX design for an FMCG distributor to streamline sales and customer relationship workflows, and to reduce order processing time while boosting field productivity.
Designing Secondary Sales Applications for FMCG Distribution
Research • Design • Test